Moon Juice

Moon Juice was overwhelmed by fragmented data spread across Shopify, Klaviyo, GA4, Meta Ads, Google Ads, and Amazon Ads. Pulling reports was time-consuming and their existing dashboards couldn’t keep pace with evolving KPIs. Critical insights — like campaign-level LTV or blended CAC — were difficult to extract, slowing down decisions and campaign optimization. Even more frustrating, there was no scalable way to act on their data. High-value segments lived in dashboards but weren’t being activated in ad platforms where they could drive ROI.

By unifying Moon Juice’s full marketing stack, CorralData created a centralized platform where the team could track performance holistically across channels. The biggest breakthrough came with leveraging CorralData not just as an actionable reporting engine, but as their CDP. Now, custom audience segments and key metrics could be automatically pushed back into Meta and Google Ads, enabling real-time targeting based on actual customer behavior. Combined with the power of our AI, AskCorral, Moon Juice’s team could explore new questions, build custom metrics, and uncover insights on demand. 

Moon Juice shifted from reactive reporting to proactive growth. Their marketing and eComm teams gained full visibility into performance metrics like CLTV, ROAS, and email conversions, and used those insights to supercharge their campaigns. High-CLTV audiences were targeted with precision, while low-value segments were suppressed to reduce wasted spend. Sales increased by 30%, ROAS and conversion rates jumped by 39%, and average order value climbed by 14%. By turning insights into action, CorralData helped Moon Juice unlock the full potential of its data.