Pfizer

Pfizer was challenged with the task of aggregating and interpreting vast datasets from a myriad of sources including web, paid media, and offline datasets. Working with this amount of data slowed their strategic responses — particularly in marketing for vaccines — in a rapidly changing regulatory environment. The intricate web of data from agencies, media platforms, and analytics tools, compounded by the need for rapid decision-making in marketing messaging, presented a formidable challenge.

CorralData’s comprehensive solution revolutionized Pfizer’s approach to data integration and analysis. By offering a seamless and rapid means to consolidate disparate data into a single reporting interface, Pfizer could bypass traditional barriers such as limited internal analyst resources, crossfunctional KPI definition and alignment, and complex data processing times that would typically take months to iron out. This direct access to unified and democratized insights empowered Pfizer employees to collaborate and swiftly adapt strategies to make informed decisions.

The outcome was transformative: Pfizer achieved unprecedented operational marketing intelligence efficiencies, markedly improving their vaccine marketing and distribution strategy. This newfound capability to act on real-time data insights allowed Pfizer to optimize outreach and effectively measure marketing’s impact on vaccine adoption among critical demographics, including audiences who became recently eligible for protection via new vaccines. The efficiency and effectiveness of Pfizer’s data-driven approach underscored the pivotal role of CorralData’s solution in bolstering global health efforts.