Corraldata vs. Funnel

Looking for an alternative to Funnel?

Switch to a platform that helps business users understand and act on their data.

Why are organizations switching to CorralData?

One unified customer view

Connect and consolidate customer data across all platforms, creating a single source of truth that fuels smarter marketing, sales, and support decisions.

Real-time data activation

Keep your customer data fresh and in sync across your entire tech stack, ensuring teams always have the most up-to-date insights to drive engagement and conversions.

No engineering required

Easily sync, transform, and activate your data — without writing a single line of code. CorralData’s CDP empowers business users to take control of customer insights.

Fully managed ReverseETL

Automatically push enriched data from your warehouse into the tools your teams use every day — CRMs, ad platforms, analytics tools, and more — no manual work needed.

AI-driven audience targeting

Leverage powerful AI tools to build dynamic customer segments, personalize messaging, and optimize marketing spend, ensuring every campaign hits the right audience.

Secure & scalable

Your data stays private, encrypted, and fully compliant while CorralData scales with your business — whether you're a fast-growing startup or an enterprise handling massive datasets.

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Save time while leveling up your data capabilities

Take a deeper look at benefits of switching to CorralData.


G2 Review	4.9	4.5
# of data integrations	500+ and supports any API	500+ connectors
Fast setup in minutes
White-glove onboarding
Full-service, US-based support
On-demand data team
Secure AI-powered chat with data
NoSQL data explorer
Includes data warehouse
Built-in chat and collaboration tools
Goal / OKR management
Reverse ETL / CDP included
Full-service custom report building
AI-powered reporting
Instant goal and budget setting
Data tooltips
On-demand AI and data services
Data hygiene

A secure platform for all your private data

Data Hygiene

Actionable insights starts with clean, credible data. Our AI-powered data hygiene processes perform exhaustive anomaly detection and data cleansing finding useful workarounds for any broken, incomplete, or mislabeled data so you can trust every metric you see.

Enterprise-Grade Security

Keep your data secure. From the ability to hash PIIs to fine-grain permissions, we keep your data well-guarded—and make it easy to ensure users only have access to authorized data. Plus, a single platform login ensures you can turn on (and off) all data access quickly.

Dedicated Warehouse

We never co-mingle your data. Safely retain your own data in your own dedicated data warehouse without any extra expense or maintenance. Already have a data warehouse and want to keep using it? No problem. Enterprise plans have the option to use your own data warehouse.

Learn more

Trusted by teams at

Why leading brands choose CorralData over Funnel.io

Analyzing 2 billion data points to generate 100,000 actionable insights per month.

Switching to CorralData has given us complete visibility into our data without needing a massive headcount. The efficiency and insights we've gained are remarkable!

Andy Lew

CEO, St John Knits

The instant our team began using CorralData, everything clicked. It’s seamless to onboard, user-friendly, and very self-serviceable.

Eric Estroff

Head of Brand, Sweetgreen

CorralData is game changing. Now everyone has data-driven decision making at their fingertips.

Sue Lai

Product Lead, Google

Insanely fast to set up. Simply connect multiple data sources for meaningful reporting in minutes.

Keith Jensen

CMO, Hotel Engine

A complete solution that bridges the gap between basic analytics tools and full in-house data teams—allowing organizations to become data-driven fast without upfront costs.

Chris Padilla

Head of Growth, datacamp

Now all of our data is in one easy-to-use platform and our team is learning more about our business than we ever have!

Cynthia Sakai

CEO, evolvetogether

Love having a single tool for all our metrics—email, paid media, customer lifetime value, retention, and more. We can also tag and comment right in the dashboard just like Google Docs!

Or’el Anbar

Director of Analytics, Just Salad

Switching to CorralData has given us complete visibility into our data without needing a massive headcount. The efficiency and insights we've gained are remarkable!

Andy Lew

CEO, St John Knits

The instant our team began using CorralData, everything clicked. It’s seamless to onboard, user-friendly, and very self-serviceable.

Eric Estroff

Head of Brand, Sweetgreen

CorralData is game changing. Now everyone has data-driven decision making at their fingertips.

Sue Lai

Product Lead, Google

Insanely fast to set up. Simply connect multiple data sources for meaningful reporting in minutes.

Keith Jensen

CMO, Hotel Engine

A complete solution that bridges the gap between basic analytics tools and full in-house data teams—allowing organizations to become data-driven fast without upfront costs.

Chris Padilla

Head of Growth, datacamp

Now all of our data is in one easy-to-use platform and our team is learning more about our business than we ever have!

Cynthia Sakai

CEO, evolvetogether

Love having a single tool for all our metrics—email, paid media, customer lifetime value, retention, and more. We can also tag and comment right in the dashboard just like Google Docs!

Or’el Anbar

Director of Analytics, Just Salad

Switching to CorralData has given us complete visibility into our data without needing a massive headcount. The efficiency and insights we've gained are remarkable!

Andy Lew

CEO, St John Knits

The instant our team began using CorralData, everything clicked. It’s seamless to onboard, user-friendly, and very self-serviceable.

Eric Estroff

Head of Brand, Sweetgreen

CorralData is game changing. Now everyone has data-driven decision making at their fingertips.

Sue Lai

Product Lead, Google

Insanely fast to set up. Simply connect multiple data sources for meaningful reporting in minutes.

Keith Jensen

CMO, Hotel Engine

A complete solution that bridges the gap between basic analytics tools and full in-house data teams—allowing organizations to become data-driven fast without upfront costs.

Chris Padilla

Head of Growth, datacamp

Now all of our data is in one easy-to-use platform and our team is learning more about our business than we ever have!

Cynthia Sakai

CEO, evolvetogether

Love having a single tool for all our metrics—email, paid media, customer lifetime value, retention, and more. We can also tag and comment right in the dashboard just like Google Docs!

Or’el Anbar

Director of Analytics, Just Salad

Switching to CorralData has given us complete visibility into our data without needing a massive headcount. The efficiency and insights we've gained are remarkable!

Andy Lew

CEO, St John Knits

The instant our team began using CorralData, everything clicked. It’s seamless to onboard, user-friendly, and very self-serviceable.

Eric Estroff

Head of Brand, Sweetgreen

CorralData is game changing. Now everyone has data-driven decision making at their fingertips.

Sue Lai

Product Lead, Google

Insanely fast to set up. Simply connect multiple data sources for meaningful reporting in minutes.

Keith Jensen

CMO, Hotel Engine

A complete solution that bridges the gap between basic analytics tools and full in-house data teams—allowing organizations to become data-driven fast without upfront costs.

Chris Padilla

Head of Growth, datacamp

Now all of our data is in one easy-to-use platform and our team is learning more about our business than we ever have!

Cynthia Sakai

CEO, evolvetogether

Love having a single tool for all our metrics—email, paid media, customer lifetime value, retention, and more. We can also tag and comment right in the dashboard just like Google Docs!

Or’el Anbar

Director of Analytics, Just Salad

CorralData eliminates reporting time, providing real-time actionable insights, and allowing us to make informed decisions to drive growth.

Kitty Tsang

Head of Strategy, Ready, Set, Rocket

A one-stop-shop for all our data, accessible to the entire team means there are no bottlenecks when we're looking for real-time metrics and opportunities.

Emily Burke

Operations Lead, CrossCountry Consulting

I've tried other tools that are much more expensive and cause a lot more gray hairs. CorralData is definitely a winner!

Selene Castrejon

CEO, Be You Medical

Their AI anticipates our client's needs, and can turn any question into real marketing solutions.

Fernando Valenzuela

Digital Marketing Strategist, Ready Set Rocket

Seeing all of our data across a multitude of sources in one dashboard is invaluable, and unlocks insights we otherwise wouldn't have.

Kerri Lines-Naumann

Director of Marketing Operations, Uprise Health

Their white-glove, customer-focused approach makes them an absolute pleasure to work with. The value it has brought to our business is incredible.

Eric Albright

CFO, Bodylase

Thanks to CorralData, all of our metrics are now flowing in one ultra-customizable dashboard, with intuitive infographics and personalized views.

Gabriele Arbarello

Co-founder, Evolve Together

CorralData eliminates reporting time, providing real-time actionable insights, and allowing us to make informed decisions to drive growth.

Kitty Tsang

Head of Strategy, Ready, Set, Rocket

A one-stop-shop for all our data, accessible to the entire team means there are no bottlenecks when we're looking for real-time metrics and opportunities.

Emily Burke

Operations Lead, CrossCountry Consulting

I've tried other tools that are much more expensive and cause a lot more gray hairs. CorralData is definitely a winner!

Selene Castrejon

CEO, Be You Medical

Their AI anticipates our client's needs, and can turn any question into real marketing solutions.

Fernando Valenzuela

Digital Marketing Strategist, Ready Set Rocket

Seeing all of our data across a multitude of sources in one dashboard is invaluable, and unlocks insights we otherwise wouldn't have.

Kerri Lines-Naumann

Director of Marketing Operations, Uprise Health

Their white-glove, customer-focused approach makes them an absolute pleasure to work with. The value it has brought to our business is incredible.

Eric Albright

CFO, Bodylase

Thanks to CorralData, all of our metrics are now flowing in one ultra-customizable dashboard, with intuitive infographics and personalized views.

Gabriele Arbarello

Co-founder, Evolve Together

CorralData eliminates reporting time, providing real-time actionable insights, and allowing us to make informed decisions to drive growth.

Kitty Tsang

Head of Strategy, Ready, Set, Rocket

A one-stop-shop for all our data, accessible to the entire team means there are no bottlenecks when we're looking for real-time metrics and opportunities.

Emily Burke

Operations Lead, CrossCountry Consulting

I've tried other tools that are much more expensive and cause a lot more gray hairs. CorralData is definitely a winner!

Selene Castrejon

CEO, Be You Medical

Their AI anticipates our client's needs, and can turn any question into real marketing solutions.

Fernando Valenzuela

Digital Marketing Strategist, Ready Set Rocket

Seeing all of our data across a multitude of sources in one dashboard is invaluable, and unlocks insights we otherwise wouldn't have.

Kerri Lines-Naumann

Director of Marketing Operations, Uprise Health

Their white-glove, customer-focused approach makes them an absolute pleasure to work with. The value it has brought to our business is incredible.

Eric Albright

CFO, Bodylase

Thanks to CorralData, all of our metrics are now flowing in one ultra-customizable dashboard, with intuitive infographics and personalized views.

Gabriele Arbarello

Co-founder, Evolve Together

CorralData eliminates reporting time, providing real-time actionable insights, and allowing us to make informed decisions to drive growth.

Kitty Tsang

Head of Strategy, Ready, Set, Rocket

A one-stop-shop for all our data, accessible to the entire team means there are no bottlenecks when we're looking for real-time metrics and opportunities.

Emily Burke

Operations Lead, CrossCountry Consulting

I've tried other tools that are much more expensive and cause a lot more gray hairs. CorralData is definitely a winner!

Selene Castrejon

CEO, Be You Medical

Their AI anticipates our client's needs, and can turn any question into real marketing solutions.

Fernando Valenzuela

Digital Marketing Strategist, Ready Set Rocket

Seeing all of our data across a multitude of sources in one dashboard is invaluable, and unlocks insights we otherwise wouldn't have.

Kerri Lines-Naumann

Director of Marketing Operations, Uprise Health

Their white-glove, customer-focused approach makes them an absolute pleasure to work with. The value it has brought to our business is incredible.

Eric Albright

CFO, Bodylase

Thanks to CorralData, all of our metrics are now flowing in one ultra-customizable dashboard, with intuitive infographics and personalized views.

Gabriele Arbarello

Co-founder, Evolve Together

Switching to CorralData has given us complete visibility into our data without needing a massive headcount. The efficiency and insights we've gained are remarkable!

Andy Lew

CEO, St John Knits

The instant our team began using CorralData, everything clicked. It’s seamless to onboard, user-friendly, and very self-serviceable.

Eric Estroff

Head of Brand, Sweetgreen

CorralData is game changing. Now everyone has data-driven decision making at their fingertips.

Sue Lai

Product Lead, Google

Insanely fast to set up. Simply connect multiple data sources for meaningful reporting in minutes.

Keith Jensen

CMO, Hotel Engine

A complete solution that bridges the gap between basic analytics tools and full in-house data teams—allowing organizations to become data-driven fast without upfront costs.

Chris Padilla

Head of Growth, datacamp

Now all of our data is in one easy-to-use platform and our team is learning more about our business than we ever have!

Cynthia Sakai

CEO, evolvetogether

Love having a single tool for all our metrics—email, paid media, customer lifetime value, retention, and more. We can also tag and comment right in the dashboard just like Google Docs!

Or’el Anbar

Director of Analytics, Just Salad

CorralData eliminates reporting time, providing real-time actionable insights, and allowing us to make informed decisions to drive growth.

Kitty Tsang

Head of Strategy, Ready, Set, Rocket

A one-stop-shop for all our data, accessible to the entire team means there are no bottlenecks when we're looking for real-time metrics and opportunities.

Emily Burke

Operations Lead, CrossCountry Consulting

I've tried other tools that are much more expensive and cause a lot more gray hairs. CorralData is definitely a winner!

Selene Castrejon

CEO, Be You Medical

Their AI anticipates our client's needs, and can turn any question into real marketing solutions.

Fernando Valenzuela

Digital Marketing Strategist, Ready Set Rocket

Seeing all of our data across a multitude of sources in one dashboard is invaluable, and unlocks insights we otherwise wouldn't have.

Kerri Lines-Naumann

Director of Marketing Operations, Uprise Health

Their white-glove, customer-focused approach makes them an absolute pleasure to work with. The value it has brought to our business is incredible.

Eric Albright

CFO, Bodylase

Thanks to CorralData, all of our metrics are now flowing in one ultra-customizable dashboard, with intuitive infographics and personalized views.

Gabriele Arbarello

Co-founder, Evolve Together

Ready to make the switch?

Switching to CorralData is easy – start a free account or reach out if you have custom needs.

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