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FEATURED CASE STUDY

AMP

Discover how Advanced MedAesthetic Partners (AMP) unified EMR, marketing, and operations data into a HIPAA-compliant system to scale profitability and enhance patient care

Advanced MedAesthetic Partners (AMP) is the leading platform for aesthetics practice owners seeking to elevate their business. AMP collaborates with med spas, cosmetic surgery practices, and dermatology practices by acquiring equity in their practice and operating as an aligned business partner. This partnership offers practice owners financial support for expansion as well as a professional infrastructure that would otherwise be difficult for small practices to access. By working together, practice owners gain access to resources and expertise that enable them to focus on delivering exceptional patient care and achieving their growth objectives.

Top Integrations

Top Features

  • HIPAA Compliant Customer Data Matching

  • GA4 stitching

  • Custom API Integrations

Key Metrics

  • New Patients
  • Revenue Projections
  • CAC / Cost Per First Appointment
  • LTV:CAC
  • Lead to Patient Conversion Rate

Challenges

With a heavy reliance on digital marketing to generate new client bookings, AMP needed to ensure their paid media investment turned into actual patients and revenue. To meet this goal, they sought to optimize their marketing efforts against actual revenue not just appointments, accurately forecast patient demand, and plan for provider capacity across their managed practices. 

Solution

AMP quickly integrated their previously siloed EMR/EHR, paid media, and CRM platforms into a unified platform using CorralData, creating a comprehensive patient profile. The data ecosystem, designed to be HIPAA compliant, matches customer intent with actual outcomes, enabling ongoing optimization efforts. AMP is now able to perform real-time capacity planning by location and provider, allowing their team to respond and optimize marketing strategies to effectively scale demand up or down based on forecasts.

Results

CorralData’s HIPAA compliant solution allowed AMP to scale their insights across their team and practices immediately and without investing in data engineering expertise. From optimizing investments on actual availability to driving the right audiences, CorralData allowed AMP to see immediate results, lowering their cost to acquire new patients by 37% while increasing new patient revenue by 60% at the same time. They are also now able to understand their customer LTV, lifecycle behavior and monthly forecasting while remaining fully HIPAA compliant.

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