CorralData CEO featured on MarTech.org

As founder and CEO of CorralData and co-founder of integrated marketing agency Ready, Set, Rocket,  Alex Lirtsman has witnessed it all when it comes to the GA4 transition. Alex recently sat down with MarTech.org to shed light on why marketers are still stressing over GA4.

“If you’re a marketer and you’re used to doing the same thing for the last decade, now, not only are you forced to make the shift [to GA4], but the naming conventions are completely different and your reports no longer work because you can’t use the same measurements. There’s a learning curve and just a mindset shift,” Alex shared.

Read more of Alex’s perspective on GA4, including why it’s actually good for marketers and how Corral is using AI to seamlessly stitch GA4 and Universal Analytics together in “GA4 is still stressing out marketers: Here’s why.”