CrossCountry Consulting

CrossCountry Consulting was battling disconnected marketing and sales data scattered across Salesforce, HubSpot, and dozens of various marketing and sales platforms. Without a unified view, tracking campaign success, identifying top-performing channels, and optimizing marketing spend became a slow and disjointed process. The lack of real-time insights meant resource allocation was more guesswork than strategy, making it hard to maximize ROI.

CorralData seamlessly integrated CrossCountry’s marketing and sales platforms, creating a single source of truth. With interactive AI and human generated reporting providing near real-time insights on campaign ROI, lead conversion rates, and customer segmentation, decision-making became instant and data-driven. Our AI, AskCorral, helped uncover trends, refined marketing strategies, and improved budget allocation. And, by incorporating web analytics and paid media data, CrossCountry gained granular visibility into market and solution-level performance, giving them the precision needed to drive growth.

With CorralData’s help, CrossCountry eliminated manual reporting, slashing costs and freeing up resources for high-value initiatives. Custom dashboards provided instant campaign performance insights, enabling smarter budget allocation and higher conversion rates. With real-time, AI-driven intelligence, the firm fine-tuned digital and event marketing, optimized audience targeting, and delivered sharper client recommendations — ultimately driving business growth and competitive advantage.