Schwarzman Scholars

With campaigns running across LinkedIn, Google, Twitter, Facebook, Instagram, and YouTube, Schwarzman Scholars faced a data challenge: too many platforms, too many formats, and a long cycle from ad to admission. The team spent countless hours stitching together performance data across geographies, vendors, and internal teams — slowing down insight cycles and making it difficult to measure what was working, where, and why. 

CorralData brought order to the chaos. By integrating all key advertising and analytics platforms into one centralized dashboard, the team gained instant access to performance metrics across paid, organic, social, and the full application funnel, even over a multi-month application cycle. With our AI, AskCorral, stakeholders could quickly pull insights in plain English, no SQL required. Agency leads received tailored performance views, while leadership had access to clear, high-level summaries that helped guide strategy and ensure alignment across every stage of a campaign. 

With CorralData, the team gained unified visibility into all campaign efforts spanning numerous channels and continents. Manual reporting time dropped dramatically, freeing up resources for testing, optimization, and creative decision-making. Insights flowed faster, collaboration improved across internal and external teams, and the program was better equipped to make strategic decisions during critical recruitment periods. What was once a fragmented view of performance became a powerful, shared understanding of what truly drives applications.