FEATURED CASE STUDY
sweetgreen
FEATURED CASE STUDY
sweetgreen
sweetgreen is a publicly traded, fast-casual restaurant chain that builds healthier communities by connecting people to real food. sweetgreen is leading a movement to reimagine fast food; empowering customers, team members, and partners to be a positive force on the food system. sweetgreen has a transparent supply network, cooks their food from scratch, and sources produce for each of the restaurants locally - most of which are from small, biodiverse farms.
Top Integrations
Key Metrics
- LTV:CAC by Channel
- Cost per App Install by Channel
- APRU
Top Features
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Dashboards
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Correlation Analysis
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Reverse ETL
Challenge
As a data-driven business, sweetgreen came to CorralData with the desire to better surface insights across teams. The challenge at hand was the plethora of complex data across various verticals, teams, and stakeholders: overall company goals, in-store and online sales, Outpost, customer insights, and more. sweetgreen wanted to simplify the data experience for their employees in order to empower all to make smart, data-driven decisions.
Solution
With CorralData, sweetgreen was able to gain confidence in their data. They could ensure proper tagging and cleansing across each of their data sources so users could trust their data and had the right KPIs to pull the levers necessary to make data-driven decisions. From app data, media performance, and E-commerce analytics – relevant, trusted data allowed sweetgreen to acquire new customers, better understand which existing customers were at the highest risk for churn, and build stronger relationships with their most loyal patrons. Additionally, the sweetgreen team enjoyed the simplicity and ease–of-use of the CorralData platform.
The instant our team began using CorralData, everything clicked. It’s seamless to onboard, user-friendly, and very self-serviceable.
Eric Estroff
Head of Brand, sweetgreen
Result
sweetgreen has always led with a strong brand; they are the winner of Fast Company’s 2022 Innovation by Design Award for Branding. Now that sweetgreen is a publicly traded company, relevant data is critical to matching their brand in continuing to move the needle. With CorralData, sweetgreen has an informed team that can trust their data to make smart decisions for the business. With CorralData’s Reverse ETL functionality, sweetgreen is also able to leverage their data capabilities to empower all of their channels to further engage their customers.